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An Executive Guide to Sustainable Business Strategies
Watch this informative on-demand webcast to gain a clear understanding of how to focus your organization’s sustainability efforts. Find out what works and which paths to avoid. Make sure your organization is not left behind.
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New Business Management Items How to sell your boss on the power of analytics
sascom Magazine
Thornton May describes scenarios to help you win the next time you present a proposal for funding your BI or analytics project.
| Getting Rid of Conventional Wisdom in Corporate Damage Control
Knowledge@Emory
In the book Damage Control: Why Everything You Know About Crisis Management is Wrong, authors Eric Dezenhall and John Weber explore the tricky business of public relations efforts in the midst of a corporate crisis.
| Why Innovation and a Customer Focus Can Drive Revenue and Profits
Knowledge@Emory
Learn how to put innovation at the center of your business. Authors A.G. Lafley and Ram Charan explain how in their new book, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation.
| Solutions: Beyond the Buzzword
Information Technology Services Marketing Association
Pity the poor buzzword “solutions.” For most companies, it is a swap-out word for a product or service—the idea being that a solution sounds more valuable than a plain old product or service.
| How to Penetrate New Accounts in Tough Times
Information Technology Services Marketing Association
As economic fortunes tighten, the need for marketers to learn more about customers will become even more important. How to warm up new accounts in these times? ITSMA’s Jeff Sands and Kathy Macchi offer some practical advice. |
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