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Merchandise Marketing
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1. BetterManagement Moves to the SAS Knowledge Exchange

Article
2. Marketers Need to Pick Up The Pace

SAS		Article
3. Four Steps for Solutions Growth in the Downturn

ITSMA Marketing Strategist		Article
4. Why You Need Three Different Types of Value Proposition

ITSMA Marketing Strategist		Article
5. How to Make "Solutions" More Than a Buzzword

ITSMA Marketing Strategist		Article
6. Optimization Added to Marketing ROI Options

SAS		Article
7. Choice: How Much Is Too Much?

IESE Insight		Article
8. Courting So-So Customers Can Be Good for Business

Stanford Graduate School of Business		Article
9. Believe Me, I Have No Idea What I’m Talking About

Stanford Graduate School of Business		Article
10. Interview: How to Create a Marketing Crystal Ball

ITSMA Marketing Strategist		Article
11. Account-Based Marketing: A Strategy for Tough Times

ITSMA Marketing Strategist		Article
12. Use Marketing to Reduce the Cost Per Order Dollar

ITSMA Marketing Strategist		Article
13. The Best Way to Qualify Leads: Have Them Do It Themselves

ITSMA Marketing Strategist		Article
14. Salient Advertising Gets Bigger Bang for Buck

IESE Insight		Article
15. Nike: Just Do it – But How?

IESE Insight		Article
16. Coca-Cola's Muhtar Kent on the Economy, Innovation, and Careers

Knowledge@Emory		Article
17. Does Consumer Happiness = Time or Money Spent?

Stanford Graduate School of Business		Article
18. Innovate with Balance

Whole-Brain Brand Expansion		Article
19. The Economics of Energy

Stanford Graduate School of Business		Article
20. Long-Tail Economics? Give Me Blockbusters!

HBS Working Knowledge		Article
21. Solutions: Beyond the Buzzword

Information Technology Services Marketing Association		Article
22. Radical Design, Radical Results

Harvard Business School Working Knowledge		Article
23. If Online Marketing Is the Future, Why are Some CMOs Stuck in the Past?

Knowledge@Wharton		Article
24. Shelf Life: Competitive Strategies for the Space Race

IESE Insight		Article
25. How To Stretch Your Brand Without Sacrificing Appeal

IESE Insight		Article
26. Jumpstarting Innovation: Using Disruption to Your Advantage

Harvard Business School Working Knowledge		Article
27. Too Much Popularity Can Make Items Uncool

Stanford Graduate School of Business		Article
28. How Do You Value a "Free" Customer?

Harvard Business School Working Knowledge		Article
29. GE's Judy Hu: 'We're Reinventing a Brand and a Company'

Knowledge@Wharton		Article
30. Predicting the Where with Spatial Intelligence

sascom Magazine		Article
31. Businesses Beware: The World Is Not Flat

Harvard Business School Working Knowledge		Article
32. Buyer Beware: Shopping Can Lead to More … Well … Shopping

Stanford Graduate School of Business		Article
33. Specializing Can Mean Bigger Sales

Stanford Graduate School of Business		Article
34. Why Didn’t I Think of That?

IESE Insight		Article
35. Understanding the ‘Want’ vs. ‘Should’ Decision

Harvard Business School Working Knowledge		Article
36. Not Coordinating Price and Quantity Can Mean Lost Competitive Advantage

Stanford Graduate School of Business		Article
37. Selling to the Local Chinese Market: An Interview with Lenovo's Deepak Advani and BCG's Hal Sirkin

Knowledge@Wharton		Article
38. One Billion, Three Hundred Million: The New Chinese Consumer

Knowledge@Wharton		Article
39. Aldi: A Supermarket With a Reason to Celebrate

IESE Insight		Abstract
40. RFID Tags: Working and Worthwhile!

IESE Insight		Abstract
41. Advanced Retail Planning

Kurt Salmon Associates		Article
42. Marrying Market Research and Customer Relationship Marketing

Saïd Business School & Ipsos UK		Article
43. Grocery Wars

Retail Traffic		Article
44. Profiles of Leadership: Apple Talk with Ron Johnson

Chain Store Age		Article
45. The Power to Predict

SAS		Article
46. Retailing in an Age of Diversity

Chain Store Age		Article
47. Jumpstart Your Forecasting Accuracy - No New System Required

Kurt Salmon Associates		Article
48. You Really Do Get What You Pay For

Stanford Graduate School of Business		Article
49. IT Is Build-A-Bear’s Secret Weapon

Chain Store Age		Article
50. The Retail Systems 2006 Conference & Exposition

Retail Systems Alert Group		Article
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