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1. BetterManagement Moves to the SAS Knowledge Exchange

Article
2. Four Steps for Solutions Growth in the Downturn

ITSMA Marketing Strategist		Article
3. Why You Need Three Different Types of Value Proposition

ITSMA Marketing Strategist		Article
4. How to Make "Solutions" More Than a Buzzword

ITSMA Marketing Strategist		Article
5. Optimization Added to Marketing ROI Options

SAS		Article
6. Choice: How Much Is Too Much?

IESE Insight		Article
7. Courting So-So Customers Can Be Good for Business

Stanford Graduate School of Business		Article
8. Account-Based Marketing: A Strategy for Tough Times

ITSMA Marketing Strategist		Article
9. Case Study: How CSC Integrated Strategic Marketing into the Portfolio Management Process

ITSMA Marketing Strategist		Article
10. Use Marketing to Reduce the Cost Per Order Dollar

ITSMA Marketing Strategist		Article
11. Corporate Social Responsibility in a Downturn

HBS Working Knowledge		Article
12. The Best Way to Qualify Leads: Have Them Do It Themselves

ITSMA Marketing Strategist		Article
13. Four Ways That Marketing Can Be More Strategic in a Recession

ITSMA Marketing Strategist		Article
14. Salient Advertising Gets Bigger Bang for Buck

IESE Insight		Article
15. Coca-Cola's Muhtar Kent on the Economy, Innovation, and Careers

Knowledge@Emory		Article
16. Why Innovation Will Revive the Tech Sector

Knowledge@Emory		Article
17. Does Consumer Happiness = Time or Money Spent?

Stanford Graduate School of Business		Article
18. Go from Campaigns to Conversations

ITSMA Marketing Strategist		Article
19. Seven Reasons to Get Over Your Fear of Social Media Marketing

ITSMA Marketing Strategist		Article
20. Give New Accounts the Attention They Deserve

ITSMA Marketing Strategist		Article
21. Account-Based Marketing Is Not As Expensive As You Think

Information Technology Services Marketing Association		Article
22. Building a Marketing Funnel and Other Lead Management Tips

Information Technology Services Marketing Association		Article
23. The Marketer's Children

Information Technology Services Marketing Association		Article
24. How Much Time Should CEOs Devote to Customers?

HBS Working Knowledge		Article
25. Close the Loop: How to Build an Effective Lead-Nurturing Process

Information Technology Services Marketing Association		Article
26. Solutions: Beyond the Buzzword

Information Technology Services Marketing Association		Article
27. Why Turning the Customer Experience into Emotional Engagement Adds Value to a Brand

Knowledge@Emory		Article
28. Transform customer data into profit

SAS		Article
29. Marketing in a Recession: Beyond the Obvious

Information Technology Services Marketing Association		Article
30. Radical Design, Radical Results

Harvard Business School Working Knowledge		Article
31. If Online Marketing Is the Future, Why are Some CMOs Stuck in the Past?

Knowledge@Wharton		Article
32. Shelf Life: Competitive Strategies for the Space Race

IESE Insight		Article
33. How To Stretch Your Brand Without Sacrificing Appeal

IESE Insight		Article
34. Mining Millions of Minds Online

1to1 Media		Article
35. eHarmony Says "I Do" To Customer Care

1to1 Media		Article
36. Dé una vuelta de tuerca a su marketing relacional

IESE Insight		Article
37. Relationship Advice: Improving Your CRM Strategy

IESE Insight		Article
38. Too Much Popularity Can Make Items Uncool

Stanford Graduate School of Business		Article
39. How Do You Value a "Free" Customer?

Harvard Business School Working Knowledge		Article
40. GE's Judy Hu: 'We're Reinventing a Brand and a Company'

Knowledge@Wharton		Article
41. Buyer Beware: Shopping Can Lead to More … Well … Shopping

Stanford Graduate School of Business		Article
42. Specializing Can Mean Bigger Sales

Stanford Graduate School of Business		Article
43. Embracing the Intricacies and Consumer Power of Female Baby Boomers

Article
44. Why Didn’t I Think of That?

IESE Insight		Article
45. Betting on the 'Killer App' of Revenue Management

Article
46. How Much is Your Customer Worth?

IESE Insight		Article
47. Be Careful What You Ask Your Customers

Stanford Graduate School of Business		Article
48. Are Your Customers Dissatisfied? Try Checking Out Your Salespeople

Knowledge@Wharton		Article
49. Experiencing the Customer Experience: Listening to, Learning from and Acting on the Voice of the Customer

iSymmetry		Article
50. Cashing in on the Customer Experience

NetBank		Article
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